Community behavior and perception related to corporate social responsibility (CSR) activities of WHA industrial zone, Saraburi

Abstract

The research objective is to study the behavior and community perceptions related to Corporate Social Responsibility (CSR) activities of WHA Industrial Zone, Saraburi. The population is the 400 samples from the communities surrounding WHA Industrial Estate, Saraburi, consisting of four sub-districts, namely Nong Pla Mo Sub-district, Nong Pling Sub-district, Bua Loi Sub-district, and Kochasit Sub-district, Nong Khae District, Saraburi Province. The questionnaire was used as a tool to collect data. The statistics used were descriptive statistics including frequency, percentage, mean, standard deviation. Inferential statistics were also used. The results showed that most of the respondents were female, aged 20-30 years, with married status, a bachelor's degree holder or equivalent, a private company employee, with the average monthly income of 20,001 - 30,000 baht and 4-6 family members. On the community behavior, it was found that the aspect with the highest average of the community behavior towards Corporate Social Responsibility (CSR) activities of the sample group was acceptance with the mean of 3.55. On the community's perception of Corporate Social Responsibility (CSR) activities, it was found that the aspect with the highest average of the community's perception of Corporate Social Responsibility (CSR) activities of the sample group was the information perception of CSR activities with the mean of 3.50. The hypothesis testing results revealed that the community's behavior and perception were highly positively correlated with the CSR activities of WHA Industrial Zone, Saraburi, with statistical significance at 0.01.