Development of causal relationship model of information technology uses and gratifications of Rajamangala University of Technology students

Abstract

This research has the objectives for studying the information and communication technology (ICT) usage of university students, and relationships between factors of information and communication technology (ICT) usage those affecting the digital university policy of Rajamangala University of Technology Phra Nakhon. Samples are students who are studying bachelor degree in 9 faculties at Rajamangala University of Technology Phra Nakhon, and are systematically randomed from the population of 11,899 at 95% confidential level with the sample size of 387 from the calculation. Questionnaires about the information and communication technology usage of the students related with the Digital University policy have been used in this research. Descriptive statistics used in this research are Frequency, Percentage, Means (𝑥𝑥̅) and Standard Deviations. Referential statistics used are t-test Independent and One-Way Analysis of Variance. The research found that different personal factors including genders, ages, classes and faculties did not vary the opinions of the students about their planned behaviors. Different personal factors including genders, ages, classes and faculties did not vary their opinions about the intention of information and communication technology usages. Different personal factors including genders, ages, classes and faculties did not vary their opinions about the information and communication technology usage behaviors. Different personal factors including genders, ages, classes and faculties did not vary their opinions about the Digital University policy. Opinions about the planned behaviors are positively related in low level to the opinions about the intention of information and communication technology usages statistically significant at the .01 level. Opinions about the intention of information and communication technology usages are positively related in moderate level to the opinions about the information and communication technology usage behaviors statistically significant at the .01 level. Finally, opinions about the information and communication technology usage behaviors are positively related in low level to the opinions about the Digital University policy statistically significant at the .01 level.