Factors related to utilization of line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon

Abstract

The purpose of this research were 1) to study the behavior of using the LINE application 2) to study the level of perceived features of the LINE application, attitudes and social influence on the use of the LINE application, the use of LINE application for learning communication and 3) to analysis of factors related to utilization of Line application for students’ learning communication of Rajamangala University of Technology Phra Nakhon. The quantitative approaches were applied by using questionnaire for data collection. The research samples were 380 students of Rajamangala University of Technology Phra Nakhon. Descriptive and inference statistics were used; arithmetic mean, standard deviation, and pearson correlation. The finding found that the most of the students’ use of LINE application had more than 5 years of experience, the purpose of using it to chat with friends in the class, the average duration of use each time less than 30 minutes, the number of applications on average 6-10 times a day, and mostly used on smartphones. The students expressed their views of the perceived factors of LINE application, attitude, social influence on the use of LINE, and the use of LINE for the communication of students’ learning at a high level. All three factors were related to utilization of Line application for students’ learning communication in the medium level and they were in the same direction.