Study and development OTOP mobilebooths. reflecting lanna art identity from natural materials. for add economic value to community products. case study : the phu Fah pattana center, Nan province.

Abstract

This research aims to improve the booth model of OTOP products from Phu Fah Pattana Center, Nan Province. To increase marketing channels by distributing products to various locations in order to increase sales to community products. The design must take into account the convenience of rapid assembly and dismantling for a limited time. The characteristics of the booth must be disassembled, interesting in looks that reflect the identity of Lanna art. There is a beautiful, strong structure to support the weight of the product. The size and proportion are suitable for the usage habits of consumers. Which will help promote products in the community that have higher sales, stronger communities. Able to divide the product market in the country and can create marketing channels to other countries. It is a good result for the villagers in the community that will have the guarantee of self-sufficiency and sustainably sufficient lives. From the analysis of the Lanna Wisdom Identity Model, there are 4 types of concepts which are The concept of the components of the house "Galae",The concept from the barn, Concept of the components of the house "Kwan", Concept of triangular pattern woven grass. After that, it was developed to the stage to interpret the meaning of space in form of booth. And then lead to the design of 4 booths. And conducted a questionnaire to find satisfaction with each type of booths that responded to various usability benefits, including satisfaction with the appearance and usage characteristics that responded to the behavior of Most users. Conclusion, Booths from the concept of Lanna house components called "galae" have the highest percentage of satisfaction in 3 aspects which are Percentage of satisfaction with the layout of the booth, Percentage satisfaction with workpiece assembly and disassembling, storage and transportation, Percentage of satisfaction with the perception of Lanna identity. For the satisfaction with the size, the proportion of use and the convenience of use, the booth from the concept of the components of the house " Kwan " with the highest rate of percentage satisfaction.