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dc.contributor.authorBoonsopa, Kochkornen_US
dc.contributor.authorกชกร บุญโสภาen_US
dc.date.accessioned2020-11-18T08:57:29Z
dc.date.available2020-11-18T08:57:29Z
dc.date.issued2020-11-18
dc.identifier.urihttp://repository.rmutp.ac.th/handle/123456789/3491
dc.descriptionการค้นคว้าอิสระ (ศศ.ม.) -- มหาวิทยาลัยเทคโนโลยีราชมงคลพระนคร, 2562en_US
dc.description.abstractThe objectives of this research are to 1) study the corporate are to image of the State Railway of Thailand and 2) the image of the service by State Railway of Thailand that is related to the decision to use 115 new passenger train service by one time measure survey patterns of quantitative research and questionnaires as tools to collect data by using a 400 sample of 115 new passenger train at Bangkok station. The statistics that use in the analysis were percentage, mean, deviation and Pearson’s product moment coefficient of correlation The result shows that the most respondents were males aged between 37 – 46 years, graduating with a bachelor’s degree. Occupation of private sector employees with an average monthly income approximately 20,001 – 30,000 baht, traveling by 115 new trains around 1 - 2 times a year and domicile in the southern part of Thailand. There is an opinion on the corporate image of the organization of the State Railway of Thailand in organizational management at a high service level and have opinions on the decision to choose to use 115 new trains in terms of intention, interest, needs and decisions in choosing to use the service at a high service level for the hypothesis testing, it was found that the relationship of the corporate image of the State Railway of Thailand and the selection of passenger services: a case study of 115 new trains have a low level of relationship. The corporate image of State Railway of Thailand in service sector has a moderate relationship.en_US
dc.description.sponsorshipRajamangala University of Technology Phra Nakhonen_US
dc.language.isothen_US
dc.subjectCorporate imageen_US
dc.subjectภาพลักษ์องค์การen_US
dc.subjectDecision makingen_US
dc.subjectการตัดสินใจen_US
dc.titleThe relationship between the image of state railway of Thailand and purchase decision : the case study of 115 new trainsen_US
dc.title.alternativeความสัมพันธ์ของภาพลักษณ์การรถไฟแห่งประเทศไทยกับการเลือกใช้บริการของผู้โดยสาร : กรณีศึกษาขบวนรถไฟใหม่ 115 คันen_US
dc.typeIndependent Studyen_US
dc.contributor.emailauthor[email protected]en_US


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