Marketing mix factors related with cat products consumer behavior in Thailand metropolis.

Abstract

The objectives of this research were to study personal factors and cat product consumer behavior. To study marketing mix factors related to customer behavior included marketing mix factor related to cat product consumer behavior in Thailand metropolis. This research was combined 2 methods. Quantitative research: The samples were 400 consumers by using questionnaire as tool to collected data. Analyzed by using descriptive statistics to determine frequency, percentage, mean, standard deviation, Pearson's chi-squared test statistics on the statistical level significance of .05. And Quality research: The sample are opinion leader, vendor and consumer by using Indepth interview to analyze relation between opinion, vender and consumer conform to result of quantitative research.